01
Understand the system
I start with the constraints — technical, business, human. Good design doesn't ignore them; it works within them.
Hi, I'm Alok VasishtaLead UX & BuilderBengaluru, IN.
I design &actually shipcomplex products.
Lead UX with 14 years across enterprise SaaS, mobile and a brief detour through 3D + VFX. I find problems worth solving, design the thing, and then — this is the unusual part — build & ship it.
— A non-linear career
A non-linear career.
I got into UX through QA — not an MFA. Spent years breaking software before I started designing it, which turns out to be an unusually useful superpower.
Ten-plus years shipping enterprise and platform UX (PayPal, ServiceNow, EPAM) with a detour through 3D at Zynga. Product-minded: design systems, ambiguous briefs turned into shippable flows, and lately AI-native patterns where they earn trust.
I learned to code after my elder daughter was born — wanted to build her things before I knew what shipping one actually meant. A few years and a younger sister later, both of them are still my first users.
Non-UX experience
2010
QA Engineer · E4E
Manual and automation testing first—learned how software breaks before designing it.
2012
3D Artist · Zynga
Built and optimized 3D assets for live titles—tight loops with designers and hard mobile performance budgets.
The Pivot
2013
VFX & Motion Graphics · Media Design School
Spent time in Auckland studying VFX and motion graphics at MDS — compositing, visual design, color theory, and storytelling from some of the best. Came back with a sharper eye for hierarchy, timing, and craft; accidentally built a website as a freelance project, found familiar things in UX, and returned to namma Bengaluru to pursue a design career.
UX experience
2015
UX Designer · Product & Enterprise UX
Seven years (2015–22) across logistics, enterprise ERP, and global merchant flows — DreamOrbit, Cognizant, Epicor, and PayPal. Sharpened wireframe-to-ship discipline through Agile cadence, design systems, and steady user research.
Curiosity + Learn + Apply2022
Senior Product Designer · ServiceNow
Delivered a high-impact application within ServiceNow ITSM ecosystem, leading the UX from concept to MVP as the founding designer. Later, collaborated briefly on core AI platform design, shaping enterprise-grade generative workflows.
++ Strategy + Lead2025
Lead Product Designer · EPAM
Insurance platform: end-to-end journeys from onboarding through claims. Currently working on a very interesting, high-impact project (strict NDA). Also managing a small team of young, creative designers.
++ Mentor + Manage— Case studies
Selected work.
04
Leading UX Project [MAANG Client] via EPAM Nov 2025-present
Enterprise Platform
EnterprisePlatform DesignNDA
Rewriting the case study
— Process
How I work.
02
Frame the right problem
Most teams solve the stated problem. I spend time making sure it's the actual problem worth solving.
03
Explore the space
Fast, divergent, low-fidelity. Many ideas quickly. Kill the weak ones early.
04
Build & ship
I design in code where possible. Prototypes that run, not prototypes that pretend.
05
Iterate with data
User feedback, planned backlog items, gut instinct — in that order. Ship, measure, repeat.
tools & stack.
What I reach for
Design.
- Figma/FigJam
- Claude Design
- Google Stitch
- Apple Motion(hobby only)
Build.
- Flutter/Dart
- Firebase
- React(vibe coding)
- Next.js(vibe coding)
Ship.
- Play Store
- Vercel
- Cloud Run
Think.
- Gemini/NotebookLM
- Pen & paper
- Long walks
- Filter coffee
— 16 apps · Play Store & web
My Apps Library
Here's a collection of apps I've created so far.
Kannada Prapancha
Language, culture, and devotion — apps aligned with the Kannada Prapancha line.
Kannada Movies Quiz
Kannada Movies Quiz
Dino Baby
Early learning and play — shipped from the Dino Baby account.
FusedBulb Studios
Utility and family tools from the FusedBulbStudios publisher account.
Web Products
Web apps and SaaS — ship in the browser, not only on the store.
— Let's make something
better products start withbetterdecisions.
Currently leading at EPAM and building AdugeOps on the side. I'm open to design-leadership conversations, advisory work, and the occasional well-aimed indie collab.
Where I am
Bengaluru, IN
UTC+5:30
Best time to reach me
Weekdays, 10:00 – 16:00 IST. Weekends are for family and side projects.