Alok Vasishta

UX designer

About me

Hi, I’m Alok Vasishta, a Lead Product Designer with over 10 years of experience designing enterprise SaaS, fintech, and AI-powered platforms. My work focuses on transforming complex systems into simple, scalable, and human-centered experiences.

Currently, I am working as a lead designer at EPAM, where I drive design strategy and reusable systems for global markets. Previously, I redesigned the Refunds experience at PayPal, reducing drop-offs and streamlining workflows, and at ServiceNow led the design efforts for Digital Product Release platform.

I believe design is about clarity, empathy, and impact. Whether simplifying back-office workflows or creating intuitive consumer apps, my goal is to make technology feel seamless. Outside of work, I explore photography, DIY projects, and hobby app-building in Flutter, which keeps me curious and occupied when Im not playing with my kids.

Experience

Epam

2025 to present – Lead UX designer

PayPal

2020 to 2022 – Senior designer

ServiceNow

2022 to 2024 – Senior designer

Epicor

2018 to 2020

Specialties

Enterprise SaaS & Fintech Platforms
I specialize in designing complex platforms that balance usability with scalability. My work in fintech and enterprise SaaS has focused on simplifying workflows, improving efficiency, and creating intuitive experiences that support large-scale adoption.
UX Strategy & Information Architecture
I take a structured approach to solving problems—mapping user journeys, defining flows, and building information architectures that reduce friction. This ensures both clarity for end-users and long-term scalability for teams.
Design Systems & Scalable Patterns
I work with existing design systems and extend scalable patterns to fit evolving product needs. My focus is on consistency, accessibility, and ensuring designs translate smoothly into development.
AI-Powered Workflows
I’m passionate about exploring how AI can augment human decision-making in product experiences. My work focuses on integrating AI in ways that feel natural, empowering users rather than overwhelming them.
Usability Testing & Research Synthesis
I believe usability is the heart of good design. From research synthesis to usability sessions, I translate raw insights into actionable improvements that make products simpler, faster, and more intuitive.
Mobile & Web UX
I design across platforms with a focus on consistency and adaptability. Whether it’s mobile-first experiences or enterprise web applications, I ensure users have a seamless journey no matter the device.
Flutter & Development Efforts
I picked up Flutter and Dart back in 2019—well before ChatGPT—so I understand the fundamentals and don’t just vibe-code. I know what I’m building, but I also enjoy experimenting, prototyping, and “vibe-coding” ideas into small apps that sharpen my UX perspective.

Trusted by

When I’m not working, I’m usually with my two adorable kids, or you’ll find me exploring photography, tinkering with DIY projects, or building little Flutter apps just for fun. I enjoy diving into side projects and staying curious about how technology and creativity intersect.